In positive reinforcement, the behavior is strengthened by the reinforcer. It's no accident that the term “reinforce”, with its alternative meaning of strengthening, is used. Central to the definition of positive reinforcement is an increase in the future likelihood of the behavior that came right before the consequence. Not every instance of an act being followed by a pleasant consequence qualifies as positive reinforcement. Similarly, when you visit the vending machine and get a delicious snack, you may find yourself making more trips to the vending machine. When you log in to Instagram and see that your latest post has received a lot of likes and comments, you may find yourself checking Instagram more often. In other words, positive reinforcement is when you act or behave in a certain way, get something that you like, and then become more likely to act or behave in that way again. Positive reinforcement is the process of increasing the future probability of some behavior by following that behavior with a pleasant or desirable consequence (Scott et al, 2017).
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